Lifebuoy is the world’s number one hygiene soap brand, sold in over 100 countries. Through the Lifebuoy brand, we aim to make a difference by creating quality, affordable products and promoting healthy hygiene habits. Since 2010, we have reached over 1 billion people through our handwashing programme, making it one of the largest behaviour-change programmes in the world.
The desire to be clean, active, and healthy is intrinsic to everyone – irrespective of age or economic status. Lifebuoy understands this, and has championed the cause for better health through hygiene for more than a century.
The driving force behind the Lifebuoy brand is its strong vision for more hygienic, healthy and ultimately more vital communities. To realise this vision, we look to consistently innovate and to provide accessible Lifebuoy products to a wide variety of consumers.
This vision also commits the Lifebuoy brand team to act, with inspiring projects that motivate consumers to improve their hygiene behaviour.