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Maximum Impact


Premium Experiences


Amplify the big arena experience to the max. Premium suites. Prime seats. Incredible views. VIP treatment. Unique upgrades. Extraordinary extras.

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The Mixer

The Mixer is our brand-new premium space.This in an all-inclusive ticket, food and drinks package. With its own private bar, bar tender and table service you won’t need to leave your seat or miss a moment of the action.

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Annual Suites

Unlimited Access


Annual Suites provide you with exclusive entertainment and hospitality for a full 12 months. Command the best seats in the house at over 90 events. Experience dedicated VIP attention for up to 16 guests. Be a total rock star.



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Annual Premier Club

Out of Sight Seats


Join our Annual Premier Club. Get guaranteed exclusive access to Level One seats for over incredible 90 world class events. Fast-track early access to the Black & White members only lounge. Plus exclusive member events, perks and discounts.



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Suite Experience

Night to Remember


Want the ultimate night out? Our awesome Suite Experiences gives up to 16 people an unforgettable time. Welcome drink. Suite host to look after your every whim. Pre-show drinks and dining. Private seats and dancing area.


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Luxury Experience

Add Extra Fizz


Elevate your evening with our Luxury Experience. Access the arena via our VIP entrance. Sip a flute of the finest Champagne. Savour three courses of fine dining. Luxury all the way.



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The Gallery

VIP FastTrack Entry, welcome drink on arrival, Level 2 seat within our new Gallery area and seat food and beverage service during the show (at additional cost).

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Upgrade Your Night

Maybe your favourite band is performing and you and your friends want to let your hair down, or perhaps you have something to celebrate? 

Whatever the occasion, here at first direct arena there is a one-off hospitality option for you.

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