Maximum Impact!
Amplify the big arena experience to the max!
Premium suites. Prime seats. Incredible views. VIP treatment. Unique upgrades. Extraordinary extras.
Choose from Annual Memberships, Event Packages or Upgrade Your Night
Premium Experiences
The Mixer
The Mixer is our hyper-premium, boutique lounge offering the best seats in the house and all-inclusive luxury hospitality. Enjoy seat-side service, gourmet small plates, flowing drinks, and a stylish night at the arena—perfect for couples, small groups, and grown-up nights out.
Find the event you wish to book and follow the link to book. Minimum booking of 2 people. Not all packages in The Mixer are all-inclusive, please see individual events for full details.
Suite Experience
Make your night unforgettable with a private suite for 16 guests. Enjoy VIP arena access, a welcome drink, and the option to pre-order premium food and drinks. With a dedicated host, private bar, and amazing views of the show, it’s the perfect way to entertain clients, reward staff, or celebrate in style.
Legends Lounge
Upgrade your night the easy way with the Legends Lounge – a relaxed premium experience designed for fans who want everyday luxury without the price tag. Enjoy a casual hospitality experience with all-inclusive drinks, premium finger food, access to an exclusive arena lounge bar, and great seats at an affordable price.
Luxury Experience
Step into a VIP concert dinner experience designed for those who appreciate the finer things. With exclusive event access, skip the queues with dedicated VIP entry, then relax in the Black & White Lounge with a champagne welcome.
Savour a chef-curated, three-course meal, perfect for date nights, anniversaries, or special occasions. This is arena fine dining at its best – blending premium food and drink with top-tier hospitality.
After dinner, take your premium level seats and enjoy world-class entertainment in a setting that offers comfort, quality, and relaxed luxury.
Luxury Experience Video More Info
Find the event you wish to book and follow the link to book.
The Gallery
The Gallery offers an easy upgrade from a general admission ticket —an affordable premium option that blends comfort, great views, and VIP-style amenities. With semi-private arena seating in the North and South Gallery, this casual but elevated concert space is perfect for social groups, casual fans, and those who want premium access without the price.
Club 200
Upgrade your event with Club 200 — budget-friendly luxury and hassle-free access. Enjoy great 200-level seats, skip the queues, and enter through a dedicated door.
Receive a welcome drink and souvenir lanyard, plus exclusive access to the Club 200 bar with fast, priority service — quick and easy service.
Perfect for fans wanting VIP perks without the cost or pressure. Includes your ticket. See below for GA upgrade options.
Please note this package includes your ticket. For details on the Club 200 upgrade please see below under upgrade options.
Premier Upgrade
Enjoy perks: dedicated Black and White Lounge entrance, bypass queues. A welcome drink - draft beer, house wine, spirits with mixers, or soft drinks. Indulge in a delectable two or three-course meal, with a private bar until the main act starts, for convenient refreshments. Enjoy the privileges during your memorable visit.
Find the event you wish to book and follow the link to book.
Black & White Lounge Upgrade
Experience exclusive perks: dedicated entrance to the Black and White Lounge, bypass queues. Each receives a welcome drink of choice - draft beer, house wine, spirits with mixers, or soft drinks. Enjoy the privileges during your memorable visit.
Find the event you wish to book and follow the link to book.
Club 200 Upgrade
Discover our newest space, Club 200! Skip the lines with our dedicated entrance and enjoy a complimentary welcome drink at our exclusive Club 200 bar. Relax whilst you stand and wait for the show to start. Plus, snag a stylish souvenir lanyard to remember the night!
Find the event you wish to book and follow the link to book.
Premier Club Membership
Join the Annual Premier Club for priority access to over 90 thrilling events, guaranteeing the best Level One seats with unparalleled views. Flexibility allows seat customization through a dedicated portal, and exclusive entry to the Black & White members-only lounge ensures a luxurious experience with drinks and evening dining.
Annual Suites
Experience the epitome of hospitality with our Annual Suites, offering exclusive access to 90+ world-class events, a private suite for 16 guests, premium seats, and a dedicated host. Enjoy a 5-star journey with fast-track VIP entry, evening dining options, and personalized service throughout the event.
We also offer Suite Experiences for one off shows, find more info here
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For more information on any of our Premium Experiences, contact the Premium Team at leeds.hospitality@firstdirectarena.com
Our suite has proved to be a really effective way for us to engage and develop broader client relationships
Chris Hearld, KPMG
I have booked suites for both business and personal purposes. Every time its great, really comfortable and a fantastic view. Also great to have your own bartender
Jordan Odu , Pink Gorilla Events
I already have a ticket, can I upgrade?
Of course! We have a few upgrade options available, The Black & White Lounge Upgrade, The Premier Upgrade and Club 200 Upgrade. You can find more information on both of these here.