Premium Experiences
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Maximum Impact
Premium Experiences
Amplify the big arena experience to the max. Premium suites. Prime seats. Incredible views. VIP treatment. Unique upgrades. Extraordinary extras.
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Annual Suites
Unlimited Access
Annual Suites provide you with exclusive entertainment and hospitality for a full 12 months. Command the best seats in the house at over 90 events. Experience dedicated VIP attention for up to 16 guests. Be a total rock star.
Annual Premier Club
Out of Sight Seats
Join our Annual Premier Club. Get guaranteed exclusive access to Level One seats for over incredible 90 world class events. Fast-track early access to the Black & White members only lounge. Plus exclusive member events, perks and discounts.
Suite Experience
Night to Remember
Want the ultimate night out? Our awesome Suite Experiences gives up to 16 people an unforgettable time. Welcome drink. Suite host to look after your every whim. Pre-show drinks and dining. Private seats and dancing area.
Luxury Experience
Add Extra Fizz
Elevate your evening with our Luxury Experience. Access the arena via our VIP entrance. Sip a flute of the finest Champagne. Savour three courses of fine dining. Luxury all the way.
The Gallery
VIP FastTrack Entry, welcome drink on arrival, Level 2 seat within our new Gallery area and seat food and beverage service during the show (at additional cost).
Upgrade Your Night
Maybe your favourite band is performing and you and your friends want to let your hair down, or perhaps you have something to celebrate?
Whatever the occasion, here at first direct arena there is a one-off hospitality option for you.