Amplify the big arena experience to the max! 

Here at first direct arena, we have a number of packages available to help you make the most of your night. Each of the options below include a premium ticket to your favourite event, guaranteeing a truly unforgettable and electrifying time.

Already got your ticket? Check out our upgrade options here

Can't get enough and looking for Annual Memberships? Explore those here

Contact The Premium Team

The Mixer

Meeting and mixing makes the world go round. The Mixer is exclusive and where it all happens. Hyper-premium hospitality with serious wow factor. Mingle, sip on inclusive drinks, and savor our chef's delectable nibbles, charcuterie, bowls, and desserts

To book The Mixer, find the event you wish to book and follow the link. Minimum booking of 2 people. Not all packages in The Mixer are all-inclusive, please see individual events for full details.

The Mixer Video Buy The Mixer More Infomation

Suite Experience

Experience the excitement, prestige, and memorability of a Suite Experience! Each accommodates 16 guests, with private pre-show drinks and dining. Feel exhilaration from your seating and dancing area with stunning views. Your personal dedicated host will attend to your every wish, and our chef offers a mouthwatering array of fine dining.

Suite Experience Video Buy Suite Experience  

More Information

Contact the premium team here

Luxury Experience

Arrive in style, access our lounge through a VIP entrance, and receive a warm welcome with premium champagne. Savor three sumptuous fine dining courses from our head chef. Culminate your Luxury Experience with world-class entertainment from level one seats, soak in the atmosphere, or dance the night away.

To book Luxury Experience, find the event you wish to book  and follow the link to Ticketmaster

Luxury Experience Video More Information

The Gallery

The Gallery is designed to give you the freedom to express yourself and go with the show. Sit back on your high stool then get up on your feet when the beat kicks in. Make it a gig to remember.

Tickets for The Gallery won’t break the bank but you will get VIP treatment. You’ll jump the queues via the VIP early fast-track entrance and be greeted by our friendly staff to order your welcome drink. Enjoy access to our VIP bathrooms by simply flashing your souvenir Gallery lanyard. Get food and drink delivered direct to your seat.

To book The Gallery, find the event you wish to book  and follow the link 

Buy The Gallery    More Information

Club 200

Upgrade your event experience with our Club 200 package! Secure a fantastic seat with a great view and breeze through a dedicated entrance. You'll be greeted with a welcome drink and a cool souvenir lanyard.


Plus, gain access to the Club 200 dedicated bar, exclusively for our guests like you. Enjoy the show with a little extra perks that make your time with us truly special!


To book Club 200, find the event you wish to book  and follow the link to Ticketmaster

More Info

Upcoming Events

Apr 17 - 20, 2024

Take That

Plus very special guest Olly Murs

Friday | Apr 26, 2024


Event Starts 7:30 PM
Friday | May 3, 2024


Celebrating 20 Years Of Hopes And Fears

Event Starts 7:30 PM
Saturday | May 4, 2024

What's Love Got To Do With It?

Event Starts 7:30 PM
Thursday | May 9, 2024

BetMGM Premier League Darts

Event Starts 7:00 PM
Saturday | May 11, 2024

Tenacious D

The Spicy Meatball Tour

Event Starts 7:30 PM
Sunday | May 12, 2024



Event Starts 7:30 PM
Thursday | May 16, 2024

André Rieu

and his Johann Strauss Orchestra

Event Starts 7:30 PM
Sunday | May 19, 2024


Event Starts 7:30 PM
Saturday | May 25, 2024

Taylor vs Catterall

The Rematch

Event Starts 4:00 PM
Saturday | June 1, 2024

Peter Kay Live

Event Starts 8:00 PM
Friday | June 7, 2024

Romesh Ranganathan

Hustle Tour

Event Starts 7:30 PM
Saturday | June 8, 2024


With Special Guests Razorlight

Event Starts 7:30 PM
Sunday | June 9, 2024

Comic Con 2024

featuring special guest, Brian Blessed

Event Starts 11:00 AM
June 15 - 16, 2024

Girls Aloud

The Girls Aloud Show

Thursday | June 20, 2024

Kings of Leon

Plus Special Guests: The Vaccines

Event Starts 7:30 PM
22 June - 23 June, 2024

Tattoo Expo 2024

Tuesday | June 25, 2024

SEND Next Choices 2024

Getting ready for adult life

Event Starts 10:00 AM
Fri 28th / Sat 29th / Sun 30th June, 2024

Bluey's Big Play