Amplify the big arena experience to the max! 

Here at first direct arena, we have a number of packages available to help you make the most of your night. Each of the options below include a premium ticket to your favourite event, guaranteeing a truly unforgettable and electrifying time.

Already got your ticket? Check out our upgrade options here

Can't get enough and looking for Annual Memberships? Explore those here

Contact The Premium Team

The Mixer

Meeting and mixing makes the world go round. The Mixer is exclusive and where it all happens. Hyper-premium hospitality with serious wow factor. Mingle, sip on inclusive drinks, and savor our chef's delectable nibbles, charcuterie, bowls, and desserts

To book The Mixer, find the event you wish to book and follow the link. Minimum booking of 2 people. Not all packages in The Mixer are all-inclusive, please see individual events for full details.

The Mixer Video Buy The Mixer More Infomation

Suite Experience

Experience the excitement, prestige, and memorability of a Suite Experience! Each accommodates 16 guests, with private pre-show drinks and dining. Feel exhilaration from your seating and dancing area with stunning views. Your personal dedicated host will attend to your every wish, and our chef offers a mouthwatering array of evening dining.

Suite Experience Video Buy Suite Experience  

More Information

Contact the premium team here

Luxury Experience

Arrive in style, access our lounge through a VIP entrance, and receive a warm welcome with premium champagne. Savor three sumptuous evening dining courses from our head chef. Culminate your Luxury Experience with world-class entertainment from level one seats, soak in the atmosphere, or dance the night away.

To book Luxury Experience, find the event you wish to book  and follow the upgrade link.

Luxury Experience Video More Information

The Gallery

The Gallery is designed to give you the freedom to express yourself and go with the show. Sit back on your high stool then get up on your feet when the beat kicks in. Make it a gig to remember.

Tickets for The Gallery won’t break the bank but you will get VIP treatment. You’ll jump the queues via the VIP early fast-track entrance and be greeted by our friendly staff to order your welcome drink. Enjoy access to our VIP bathrooms by simply flashing your souvenir Gallery lanyard. Get food and drink delivered direct to your seat.

To book The Gallery, find the event you wish to book  and follow the link 

Buy The Gallery    More Information

Club 200

Upgrade your event experience with our Club 200 package! The Club 200 packages offer either a fantastic seat with a great view, plus quick access through a dedicated entrance, or an upgrade to your existing ticket with easy access through a dedicated entrance. With either package you'll be greeted with a welcome drink and a cool souvenir lanyard.

 

You'll gain access to the Club 200 dedicated bar, exclusively for special guests like you. Enjoy the show with little extra perks that make your time with us truly special!

 

To book Club 200, find the event you wish to book  and follow the upgrade link.

More Info

Upcoming Events

Thursday | Nov 7, 2024

Deep Purple

Plus special guests, Reef

Event Starts 7:45 PM
Friday | Nov 15, 2024

UB40 & Soul II Soul

Event Starts 7:00 PM
Tuesday | Nov 19, 2024

Within Temptation

Bleed Out Tour

Event Starts 7:30 PM
Thursday | Nov 21, 2024

Courteeners

With very special guests, DMA's

Event Starts 7:30 PM
Friday | Nov 22, 2024

Jane McDonald

With All My Love

Event Starts 7:30 PM
Saturday | Nov 23, 2024

Jason Manford

A Manford All Seasons

Event Starts 7:30 PM
Thursday | Nov 28, 2024

The Script

with very special guest, Tom Walker

Event Starts 7:30 PM
Saturday | Nov 30, 2024

Paul Heaton

with special guest singer, Rianne Downey & The Zutons

Event Starts 7:30 PM
Monday | Dec 2, 2024

Sleep Token

Event Starts 7:30 PM
Tuesday | Dec 3, 2024

Fontaines D.C.

ROMANCE UK & Ireland Tour 2024

Event Starts 7:00 PM
Wednesday | Dec 4, 2024

Sam Fender

plus special guests, Wunderhorse

Event Starts 7:30 PM
Friday | Dec 6, 2024

Culture Club

Plus special guests, Heaven 17 & Tony Hadley

Event Starts 7:30 PM
Friday | Dec 13, 2024

The Human League

Generations Tour 2024

Event Starts 7:00 PM
Saturday | Dec 14, 2024

Slipknot

Event Starts 8:00 PM
Friday | Dec 20, 2024

Jools Holland and His Rhythm and Blues Orchestra

Special guests Marc Almond, Toby Lee, Ruby Turner, Louise Marshall and Samudu Jayatilaka

Event Starts 7:30 PM
Saturday | Dec 21, 2024

Kubix on Tour

90's & 00's music festival

Event Starts 7:00 PM
Jan 30 - 31, 2025

Strictly Come Dancing

Live Tour 2025

Sunday | Feb 2, 2025

Craig David

plus very special guest, Lemar

Event Starts 7:30 PM
Saturday | Feb 8, 2025

Waterloo - A Tribute to ABBA

Event Starts 7:30 PM