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Public safety continues to be our priority. We’re doing all we can to keep you safe at our venue. Please remember we do not permit backpacks or large bags and you will be screened upon arrival. Read more about our safety policy here. Read more


  • Partners - Picture 1


first direct bank

We're ever so proud to be the naming sponsor for the first direct arena in Leeds. we believe our brand and the Arena share common goals in terms of quality, service and innovation. We're looking forward to welcoming the many thousands of fans over the coming months and years to this fantastic venue in what is increasingly a vibrant and dynamic city. Find out more at

Media Partner

The Yorkshire Evening Post

We are proud to have an official media partnership with the Yorkshire Evening Post. The deal will enable Yorkshire Evening Post readers to get closer than ever to some of the biggest names in showbusiness. Readers will be offered some great deals and the chance of winning tickets to some of our upcoming events as well as access to an exclusive first direct arena column - which will run every Thursday in the WOW24/7 supplement. It will become the 'go to' place for everything you want to know about first direct arena.If you want to be up to date with the latest first direct arena deals, offers and exclusives, you know where to go.

Ticketing Partner


Since launching in May 1998, has established itself as the market leader in online ticket purchasing in the UK. The site provides consumers with quick and secure real-time access 24-hours daily to Ticketmaster's wide range of tickets for music, theatre, performing arts, sports, and attractions.

Ticketmaster is also a founding member of STAR (Society of Ticket Agents and Retailers), a London-based trade group that ensures quality and fair business practices for the live event ticketing industry.

Digital Media Partner

Tresamo Media

Tresamo Media are social media management experts and are tasked with delivering first direct arena's ambition of being the most socially engaged arena in the UK, maintaining fun, informative and responsive channels of communication between operators ASM Global and entertainment fans. 

Food and Beverage Partners


We are proud to have the countries leading cider and beer business Heineken serving the thousands of customers that come through our door. With a portfolio that includes Fosters, Strongbow, Kronenbourg 1664 and Bulmers, first direct arena customers will have no problem finding a drink they love.

Coca Cola

Selling 12 billion litre’s last year in the UK alone, the most famous soft-drink provider in the world is now part of the first direct arena, as an official beverage partner. Coke Cola holds many values that first direct arena work by, such as passion, innovation and quality. Coke Cola will be serving our customers with their refreshing taste that has quenched the thirst the nation for over 50 years.


Mars Chocolate is the home of some of the world's favourite brands: chocolate classics like MARS, SNICKERS, M&M's and MALTESERS.  For every one of our brands we are committed to offering great tasting products that give pleasure. We do this by using high quality ingredients and by employing the highest standards of quality control.

We also believe in the importance of consumer choice, which is why we offer a diverse range of products, enabling the first direct arena customers to choose the product that is just right for them and their families.

Rollover Hot Dogs

first direct arena is proud to serve Rollover - The UK's biggest selling Hot Dog.  The company was formed in 1992 and they're still proudly smoking their sausages the tradional way over Beechwood.  Rollover are the hot dog of choice.  


York’s only real dairy ice cream manufacturer is the official ice cream partner with first direct arena. Yorvale has been around since 1989 producing the richest ice cream with the finest ingredients on Yorkshire grass. What started as a family travelling around selling ice cream in mobile units has now become a nationally recognised manufacturer with a high reputation that still holds to its local roots.