Updated 14th March 2022 - 2.30pm


We can’t wait to welcome you to the first direct arena.  Our number one priority is making sure your visit is as safe and enjoyable as possible.


Face coverings and COVID passes are no longer required when attending events at the first direct arena however we all have a shared responsibility to help prevent the spread of Covid-19.  As such we recommend that all guests take a lateral flow test before attending an event and the use of face masks is encouraged.


When you visit us we’ll be operating under the most up to date guidance and legislation in place supported by ASM Global's comprehensive and industry-leading program – VenueShield.

Our safety measures and terms of entry are under constant review and we'll keep you up to date with any changes on how we operate on this page so please read all the information below and check back regularly before attending your event.


Venue Shield

We are proud to operate within the ASM Global network of international venues, supported by its environmental hygiene protocol – VenueShield.

VenueShield is a comprehensive industry-leading programme of cleanliness that is being implemented across more than 325 ASM Global facilities around the world.

Our VenueShield cleanliness programme is part of our ongoing commitment to maintaining the highest standards of hygiene practices so that you can visit us with confidence.  

For further information, please visit:  ASM GLOBAL VENUE SHIELD


What we are doing to keep you safe

Hand sanitiser

We have partnered with Lifebuoy to ensure that high-quality hand sanitiser is available throughout the venue.

Face coverings

The use of face coverings is encouraged for the protection of yourselves and others but this is not mandatory.


Staff testing

All staff working at our venue are encouraged to carry out lateral flow tests on a regular basis and are advised to self-isolate if they test positive in line with government guidance. 

Enhanced cleaning

As part of our VenueShield programme, we have enhanced all cleaning throughout the venue before, during and after your visit.

Contactless services

The first direct arena is a cashless venue. We’ll only accept contactless or card payments.

We are moving to mobile tickets where possible. A mobile ticket is just like a ‘print-at-home' ticket but instead of printing off the ticket, you just show the ticket barcode on your mobile phone and there is no need for anyone else to have physical contact with your ticket.  Existing orders for physical tickets will be honoured.

Keeping you up to date

We’ll send you all the information you need to know about your visit in advance as well as updating the information here on our website.  

If there’s anything you need while you’re here, our staff will be on hand to help you.

See it Safely

The first direct arena is certified to be following the latest government and industry COVID-19 guidelines